Tuesday, 10 June 2014
Adidas Originals celebrates the 2014 FIFA World Cup Brazil™ with the release of the Battle Pack
With just under one month to go until kick-off for the 2014 FIFA world cup in brazil, adidas announced ‘battle pack’, the official footwear collection for the quadrennial sporting event. The black and white patterns of the boots draw reference from the face paint of warriors native to brazil, and the traditional pavement patterns of ancient mesopotamia on copacabana beach in rio de janeiro. the individual patterns are designed to express the attributes of each shoe, as well as abilities of the player – victory, speed, bravery, control, energy and agility.
With each shoe a certified adidas Originals icon – the Stan Smith, Rivalry Hi, Samba Super, Superstar 80s and ZX 5000 RSPN – the spirit of victory drives to the core of the Pack. It's a fitting tribute to the 2014 FIFA World Cup Brazil™ tournament – one made with the spirit of a champion.
The Originals Battle Pack shoes is now available in leading Adidas and Urban Athletics stores. The ZX 5000 RSPN Battle Pack will be available in Sole Academy stores.
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